Research a company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
You will do a 15-minute presentation to the Board of Directors of the corporation.
Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.
Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics or professional video.
Go to Basic Search: Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar Websites do not quality as academic resources.
References must be submitted on a Works Cited page using SWS format.
The specific course learning outcome associated with this assignment is as follows:
Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.
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