In the last 15 years there have been many advances in thinking about the process of entrepreneurship and how to effectively start and grow a business.  There are a number of key players in this trend:

  1. Steve Blank, Entrepreneur and currently teaching at Stanford University, the University of California Berkeley, Haas School of Business, New York University and Columbia University – author of ‘The Four Steps to the Epiphany’ and ‘The Start-Up Owner’s Manual’
  2. Eric Ries, Entrepreneur and author of ‘The Lean Start-up’, ‘The Leader’s Guide’ and ‘The Start-Up Way’,
  3. Clayton Christensen, Harvard University (Disruptive Innovation), with much developed by Scott Anthony (CEO of Innosight) et al in ‘The Innovators Guide to Growth’, the ‘Little Black Book of Innovation’ and ‘Building a Growth Factory’.
  4. Alex Osterwalder (Founder Strategyzer) and Yves Pigneur (Professor of Management Information Systems at the University of Lausanne) ‘Business Model Generation’ and Value Proposition Design’
  5. Roger Martin, former Dean of the Rotman School of Management, Toronto University author of ‘Playing to Win’ and the ‘Design of Business’
  6. Rita Grunter-McGrath, Columbia Business School author of ‘The End of Competitive Advantage’

Much of the work of these authors has taken place not in books but in blogs, in the Harvard Business Review or MIT-Sloan Review and in places likes twitter, Fast Company, Forbes, Inc etc.  This is entrepreneurial in itself and has been designed to get ideas out quickly, to test them and to experiment.

Therefore, for the second assignment we want you to choose one the following and prepare an essay that discusses the quotation, issues around it while drawing out conclusions on the process of entrepreneurship using suitable theory and practice.

  1. “Entrepreneurs see change as the norm and as healthy. Usually, they do not bring about the change themselves. But – and this defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
    ― Peter F. Drucker,
    Innovation and Entrepreneurship


Discuss and critically assess the role of the entrepreneur as a change agent by reference to relevant theory and practice and use case studies as relevant to illustrate your point while addressing and critically reviewing the assessment of risk and how entrepreneurs manage risk.


  • Your essay should offer explanation, description and critical analysis.
  • The work limit is 4,500 words, this does not include references.
  • To help you structure your work, have a look at the assessment criteria.
  • Use a variety of sources to gather your information/data.
  • Always reference your work using the Harvard referencing system – information relating to referencing is available in the library and on the skills for learning web pages.

This is an academic essay: you are therefore expected to engage with appropriate literature to build and substantiate your arguments and are required to fully reference all materials used. Your essay should take into account issues around the small business environment, enterprise and entrepreneurship. You should critically review literature on enterprise, entrepreneurship, business creation and/or innovation.  Finally, it is important to provide your own reflection and own interpretation of your findings.


  1. The Individual Essay represents 70% of the assessment for the module. You can check on the required format for a report on Skills for Learning.
  2. Throughout your work you should make reference to small businesses, enterprise and entrepreneurship concepts, models and frameworks.
  3. All sources need to be clearly and accurately referenced using Harvard referencing format.

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