Summarize competitive advantages.
Complete a Case Analysis that summarizes a companies competitive advantage.
Read Case 03: Whole Foods Market in 2014: Vision, Core Values, and Strategy (pages CA11 – CA39)
Complete a short Written Case Analysis (2-3 pages, not including a title page and references page)
Identify all the pertinent issues pertaining to unique marketing and positioning strategy.
Perform an analysis and evaluation highlighting why that gives Whole Foods a competitive advantage compared to other grocery store chains.
Propose an action plan or set of recommendations based on that competitive advantage.
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